Sociotechnical Barrier Examples
WebTV launched in 1996 with the great idea of streaming content across the Internet. It was purchased by Microsoft and later shut down. The idea of streaming content has become pervasive, validating the original idea. However, there were barriers to the success of WebTV that kept it and the Microsoft variants (MSN TV and Xbox streaming) from dominating today's streaming content market. Barriers to good ideas vary, but two forces that act against sociotechnical plans are time and execution. In the case of WebTV, there is no mistake that the idea was ahead of its time. Market analysis from 2007 illustrates the vision of the streaming market domination over other video content distribution methods. The issue with WebTV is a common force that manifests through societal perception. That is, the timing of the introduction is vital to success. By 1996, the Year-2000 (Y2K) panic had already begun. Although the Internet was exp...